Yahoo, eBay form Web advertising alliance
Less eBay on AdSense?
Yahoo, eBay form Web advertising alliance
NEW YORK, May 25 (Reuters) - Yahoo Inc and Web auctioneer eBay on Thursday announced a partnership designed to boost their position against Microsoft Corp. and Web search leader Google Inc. , underscoring recent speculation the two companies could eventually merge.
Under the deal, Yahoo will be the exclusive third-party provider of all graphic ads throughout eBay’s auction site. Yahoo has also chosen EBay’s online payment system PayPal to allow its own customers to pay for Yahoo Web services.