Mac Users More Active on the Web
A new Forrester report divides the U.S. online population into six groups according to their social participation on the Web:
- Creators - those who blog, publish web sites, upload videos, or participate in other content creation activities - 21 percent own Macs, while only 12 percent own Dell computers;
- Spectators - they read blogs, watch videos, and listen to podcasts - 55 percent own Macs;
- The majority of Inactives - they don’t participate online - 55 percent own Dells.
Social Participation on the Web:
| Social Group | Description | Apple | Dell |
| Creators | Blog, publish Web pages, upload videos |
21%
|
12%
|
| Critics | Comment on blogs, post ratings and reviews |
25%
|
19%
|
| Collectors | Use RSS, tag Web pages |
24%
|
14%
|
| Joiners | Use social networking sites |
26%
|
19%
|
| Spectators | Read blogs, watch video, listen to podcasts |
55%
|
30%
|
| Inactives | Don’t participate online |
34%
|
54%
|
Source: Forrester. Via: Macworld.