5 Things I Learned at the Google Financial Services Conference
This week I had the privilege of attending the Google Financial Services Conference here in Toronto and meet cool people like Chantal Rossi, Sabrina Geremia, Paul Botto or Chris O’Neill of Google.
There are five themes re-shaping Marketing today:
- Integration: consumers are hard to find and harder to influence!
- Innovation: today’s buzz word is “video” - online video; “click to play” geo targeted video ads can be delivered depending on your location
- Inclusive: advertise all your assets, not only what you think is popular
- Interactivity: consumers like to get involved; how does it feel to have an extra 10,000 brand managers out there?
- Informed: make the most by measuring your data intelligence!
There you go, the five “I”s of today’s Marketing.