Mircea Baldean

Great event this week-end - PodCamp  Toronto 2. Here are couple of snippets from day one:

* Same things don’t work over time - Chris Brogan
* Social media is a cultural revolution, not a commercial revolution - Collin Douma
* The “trust economy” emulates the human relationships on the web - Julien Smith

See some of the pictures I’ve taken and the whole podcamp flickr stream.

“Talking” Blackberry with PodCamp co-founder, Chris Brogan:

This week I had the privilege of attending the Google Financial Services Conference here in Toronto and meet cool people like Chantal Rossi, Sabrina Geremia, Paul Botto or Chris O’Neill of Google.

There are five themes re-shaping Marketing today:

• Integration: consumers are hard to find and harder to influence!
• Innovation: today’s buzz word is “video” - online video; “click to play” geo targeted video ads can be delivered depending on your location
• Inclusive: advertise all your assets, not only what you think is popular
• Interactivity: consumers like to get involved; how does it feel to have an extra 10,000 brand managers out there?
• Informed: make the most by measuring your data intelligence!

There you go, the five “I”s of today’s Marketing.

Just came back from PodCamp Toronto 2007, a two-day “camp” held in Toronto. Wanted to say a big thanks to the organizers for putting together such a big event: Leesa Barnes, Jay Moonah, Brent Morris, Julien Smith and of course Mitch Joel!

I’ll probably need couple of days to go over my notes and summarize all my thoughts, in the mean time recordings, transcripts or simply photos are available online:

• PodCamp Wiki
• PodCamp Blog
• PodCamp on Flickr
• PodCamp on Technorati

I have finally met Chris Penn, Bryper from ‘historic Boston’, Mitch from ‘beautiful Montreal’ and Michael Seanton.
Always interesting to listen and talk to Bill Sweetman to learn his from Internet marketing secrets! ;-)

Looking forward for more events like this!