Mircea Baldean

Although I was able to attend the 2007 Podcasters Across Borders for just one day, it was a blast! So many things to learn, so many people to meet! Kudos again to the organizers - Mark Blevis and Bob Goyetche!

I had the privilege of sharing the “cool table” with Chris Penn, Mitch Joel and Julien Smith:

Some quick facts worth mentioning:

• YouTube usage growth in Canada between April 2006-2007: 616%! [Mitch Joel]
• FaceBook usage growth in Canada between April 2006-2007: 2424%! [Mitch Joel]
• If MySpace were a country, it would have been the 6th largest country on the planet! Want to buy a banner on the homepage? Be prepared to pay $1.000.000 per day! [Chris Penn]
• Canadians spend 48% of their leisure time online! Is that the whole winter?! [Mitch Joel]
• “Google couldn’t care less about your podcast!” [Julien Smith]

More:

• PAB2007 on Flickr
• PAB2007 on Technorati

Having graduated Computer Science a while ago, I totally concur to Eric Lundquist’s awesome article in eWeek. There are three Lessons you should know:

• Lesson 1: “Pay attention to the economics and politics of your profession and figure out a way to gain leverage not just for yourself but also for your peers.”
• Lesson 2: “Your leisure is your future. Your parents and your professors thought you were wasting time with YouTube, Facebook, texting, mashups and GPS social networks. They were wrong. Thanks to all that time you spent thumbing messages and sending photos and videos around the Web, you know much more about what companies need to understand technologywise than the companies themselves do. You’ll walk into the office of your new employer with a better comprehension of what the company needs than all those suits running around on the top floor. In fact, most of those suits are spending their time and the company’s money trying to buy their way into businesses about which they don’t have a clue. Don’t be afraid to clue in the clueless and, failing that, don’t be afraid to start up your own business based on what you know and they don’t.”

• Lesson 3: “Innovation versus the cubicle. There’s probably no word that large bureaucratic companies like to bandy about more than “innovation.” You’ll hear innovation championed by the company president, highlighted in companywide memos and held up as the gold standard of corporate aspiration. Alas, you soon learn that, in the cubicle culture, innovation’s high goals can be recast by micro managers as tiny improvements in current product lines, as the creation of obstacles designed to trip up competing products or as patentable concepts meant only to cast a legal chill over the economic landscape. But innovation doesn’t have to live only within the confines of corporate edicts. […] Understand the difference between innovation in a straitjacket and intelligent invention.”

You should read the whole “Go to the Head of Your Class” article!

This week I had the privilege of attending the Google Financial Services Conference here in Toronto and meet cool people like Chantal Rossi, Sabrina Geremia, Paul Botto or Chris O’Neill of Google.

There are five themes re-shaping Marketing today:

• Integration: consumers are hard to find and harder to influence!
• Innovation: today’s buzz word is “video” - online video; “click to play” geo targeted video ads can be delivered depending on your location
• Inclusive: advertise all your assets, not only what you think is popular
• Interactivity: consumers like to get involved; how does it feel to have an extra 10,000 brand managers out there?
• Informed: make the most by measuring your data intelligence!

There you go, the five “I”s of today’s Marketing.

Computer Technology Industry Association (CompTIA) published a study on why projects fail. Guess what? Silence is golden except when it comes to Project Management. Here is the top 5 causes of failure in a project:

• 27.8% Poor Communications
• 17.9% Insufficient Resource Planning
• 13.2% Unrealistic Schedule
• 9.8% Poor Project Requirements
• 6.7% Lack of Stackeholder Buy-in/Support

Interesting! Via Baseline.